Tourism Business Improvement District Board
AGENDA

Wednesday, May 22, 2024 at 9:30 A.m. - 11:30 A.m.

City Hall, 990 Palm Street, San Luis Obispo

The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will not be supported at this time.

 

INSTRUCTIONS FOR PUBLIC COMMENT:

 

Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):

Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401.

Email - Submit Public Comments via email to . In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting.

Voicemail - Call [phone] and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting.

 

*All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day.

 

Public Comment during the meeting:

Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location.

Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's Office at or [phone].

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1.

CALL TO ORDER

Chair Bates will call the Regular Meeting of the Tourism Business Improvement District Board to order.

2.

PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA

At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting.

3.

CONSENT

3.a

MINUTES OF TBID REGULAR MEETING ON APRIL 10 AND SPECIAL MEETING ON APRIL 16 AND MAY 1

3.b

SMITH TRAVEL REPORT (STR)

3.c

TRANSIENT OCCUPANCY TAX (TOT) REPORT

3.d

SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT

3.e

SLO CHAMBER GUEST SERVICES MONTHLY REPORT

3.f

NOBLE STUDIOS & DCI MARKETING MONTHLY REPORT

3.g

BADGER BRANDING ORGANIC SOCIAL REPORT

4.

BUSINESS ITEMS

4.a

RFP PROCESS UPDATE (20 MIN)

Staff and contractor will share an update on the Destination Marketing Services RFP and  additional service option for Public Relations. 

4.b

STRATEGIC PLAN UPDATE (10 MIN)

Staff will present the recommended approach and budget for the update to the San Luis Obispo TBID Strategic Plan for Board approval. 

4.c

FY 24-25 TBID PROGRAM BUDGET (25 MIN)

The Board will finalize and approve the FY 24-25 TBID budget and program allocations for recommendation to City Council. 

4.d

SUMMER SUPPLEMENTAL PAID MEDIA PLAN (15 MIN)

The Board will consider investing in a supplemental paid media plan for the summer months. 

4.e

MIDWEEKEND PROMOTION RECAP (30 MIN)

Staff and contractor team will present the results of the MidWeekend promotion and opportunity for summer promotion. 

4.f

BROCHURE REPRINTING BUDGET CONSIDERATION (10 MIN)

The Board will consider a reprint of the destination marketing brochure.

5.

TBID LIAISON REPORTS AND COMMUNICATION

5.a

HOTELIER UPDATE – LIAISON REPORTS

5.b

PCC UPDATE – LIAISON REPORT

5.c

VISIT SLO CAL UPDATE – LIAISON REPORT

5.d

TOURISM PROGRAM UPDATE – STAFF REPORT

6.

ADJOURNMENT

The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for June 12, 2024 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.

 

LISTENING ASSISTIVE DEVICES are available -- see the Clerk

The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at [phone] at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf [phone].

Agenda related writings or documents provided to the Tourism Business Improvement District Board are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor-and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityClerk