Tourism Business Improvement District Board
AGENDA

Wednesday, February 11, 2026 at 10:00 A.m. - 12:00 P.m.

Council Hearing Room, 990 Palm Street, San Luis Obispo

The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details.

 

INSTRUCTIONS FOR PUBLIC COMMENT:

 

Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):

Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401.

Email - Submit Public Comments via email to . In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting.

Voicemail - Call [phone] and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting.

 

*All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day.

 

Public Comment during the meeting:

Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location.

Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation must provide display-ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's Office at or [phone].

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1.

CALL TO ORDER

Chair Pearce will call the Regular Meeting of the Tourism Business Improvement District Board to order.

2.

PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA

At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting.

3.

CONSENT

3.a

MINUTES OF TBID REGULAR MEETING ON JANUARY 14, 2026

3.b

SMITH TRAVEL REPORT (STR)

3.c

TRANSIENT OCCUPANCY TAX (TOT) REPORT

3.d

SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT

3.e

SLO CHAMBER GUEST SERVICES MONTHLY REPORT

3.f

NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT

3.g

BADGER BRANDING ORGANIC SOCIAL REPORT

4.

PRESENTATIONS

4.a

MARKETING SERVICES QUARTERLY REPORT (25 MINUTES)

Representatives from Noble Studios will present the second quarter report for the marketing activities for the SLO TBID.

4.b

VISIT SLO CAL VISITOR PROFILE STUDY (15 MINUTES) 

Representatives from Visit SLO CAL will share the results from the 2025 Visitor Profile Study conducted by Heart and Mind Strategies that Visit SLO participated in as a co-op. 

4.c

VISIT SLO BRAND SENTIMENT SURVEY (20 MINUTES)

Noble Studios will present the findings from the recent Brand Sentiment Tracker Study, conducted in partnership with Wiser Insights. 

4.d

SLO CAL WELCOME PROGRAM (15 MINUTES)

Representatives from Visit SLO CAL will share updates on the refreshed SLO CAL Welcome Training Program. 

5.

BUSINESS ITEMS

5.a

VISIT SLO CAL MARKETING & PR CO-OP FOR WORLD CUP AND HIGHWAY 1 RE-OPENING (15 MINUTES)

Staff will present the recommendation of the TBID Marketing Subcommittee for the Board's review and approval on a co-op opportunity from Visit SLO CAL to participate in additional marketing and PR activities related to the World Cup and Highway 1 reopening. 

6.

TBID LIAISON REPORTS & COMMUNICATION

6.a

HOTELIER UPDATE 

6.b

MARKETING COMMITTEE UPDATE

6.c

MANAGEMENT COMMITTEE UPDATE

6.d

PCC UPDATE

6.e

VISIT SLO CAL UPDATE 

6.f

TOURISM PROGRAM UPDATE 

7.

ADJOURNMENT

The Regular Meeting of March, 11, 2026, is cancelled and rescheduled. The next rescheduled Regular Meeting of the Promotional Coordinating Committee will be Wednesday, March 4, 2026, at 10 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. 

 

LISTENING ASSISTIVE DEVICES are available -- see the Clerk

The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at [phone] at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf [phone].

Agenda related writings or documents provided to the Tourism Business Improvement District Board are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor-and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityClerk