Tourism Business Improvement District Board
AGENDA

Wednesday, March 04, 2026 at 10:00 A.m. - 12:00 P.m.

Council Hearing Room, 990 Palm Street, San Luis Obispo

The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details.

 

INSTRUCTIONS FOR PUBLIC COMMENT:

 

Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):

Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401.

Email - Submit Public Comments via email to . In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting.

Voicemail - Call [phone] and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting.

 

*All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day.

 

Public Comment during the meeting:

Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location.

Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation must provide display-ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's Office at or [phone].

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1.

CALL TO ORDER

Chair Pearce will call the rescheduled Regular Meeting of the Tourism Business Improvement District Board to order.

2.

PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA

At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting.

3.

CONSENT

3.a

MINUTES OF TBID REGULAR MEETING ON FEBRUARY 11, 2026

3.b

SMITH TRAVEL REPORT (STR)

This report will be included with the April 8 agenda.

3.c

TRANSIENT OCCUPANCY TAX (TOT) REPORT

This report will be included with the April 8 agenda.

3.d

SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT

This report will be included with the April 8 agenda.

3.e

SLO CHAMBER GUEST SERVICES MONTHLY REPORT

This report will be included with the April 8 agenda.

3.f

NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT

This report will be included with the April 8 agenda.

3.g

BADGER BRANDING ORGANIC SOCIAL REPORT

This report will be included with the April 8 agenda.

4.

PRESENTATIONS

4.a

PARTNER RECEPTION RECAP (5 MINUTES)

Staff will present a recap of the Partner Reception that was held February 12 at Madonna Inn. 

4.b

CONTRACTOR EVALUATIONS (15 MINUTES)

Staff will present the timeline and components of the contractor evaluation process.

5.

BUSINESS ITEMS

5.a

Q4 MEDIA PLAN REVIEW (30 MINUTES)

Representatives from Noble Studios will present the outlined media plan and considerations for the fourth quarter for the Board’s review and input, including a preview of the new SLO Life Coach assets. 

5.b

IPW BUDGET (5 MINUTES)

Staff will present the full budget for Board approval for IPW participation, taking place in Greater Fort Lauderdale, FL from May 18-21, 2026.

5.c

MEETING AND RETREAT SCHEDULING (10 MINUTES)

Staff will review upcoming meeting and marketing retreat dates to reschedule and add to the calendar. 

6.

TBID LIAISON REPORTS & COMMUNICATION

6.a

HOTELIER UPDATE

6.b

MARKETING COMMITTEE UPDATE

6.c

MANAGEMENT COMMITTEE UPDATE

6.d

PCC UPDATE

6.e

VISIT SLO CAL UPDATE

6.f

TOURISM PROGRAM UPDATE

7.

ADJOURNMENT

The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for April 8 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.

 

LISTENING ASSISTIVE DEVICES are available -- see the Clerk

The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at [phone] at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf [phone].

Agenda related writings or documents provided to the Tourism Business Improvement District Board are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor-and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityClerk