Tourism Business Improvement District Board
AGENDA

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Council Chambers, 990 Palm Street, San Luis Obispo

The Tourism Business Improvement District Board holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details.

 

INSTRUCTIONS FOR PUBLIC COMMENT:

 

Public Comment prior to the meeting (must be received 3 hours in advance of the meeting):

Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401.

Email - Submit Public Comments via email to [email protected]. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting.

Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting.

 

*All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day.

 

Public Comment during the meeting:

Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location.

Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation must provide display-ready material to the City Clerk by 12:00 p.m. on the day before the meeting. Contact the City Clerk's Office at [email protected] or (805) 781-7114.

1.
CALL TO ORDER

 

Chair Pearce will call the Regular Meeting of the Tourism Business Improvement District Board to order.

2.
PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA

 

At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting.

3.
APPOINTMENTS - OATH OF OFFICE

 

Mark Eads, appointed by the City Council on July 15, 2025, will take the oath of office to serve on the TBID Board. 

4.
BOARD INTRODUCTIONS

 

Board, staff, and contractors will introduce themselves. 

5.
CONSENT

 

6.
PRESENTATIONS

 

6.a
MARKETING SERVICES YEAR-END REPORT (30 MINUTES)

 

Agency representatives from Noble Studios and Uniquely Driven will present the year-end activity highlights and results data for the 2024-25 marketing agency contracted work. 

6.b
ARTIFICIAL INTELLIGENCE AND IMPLICATIONS FOR THE TOURISM INDUSTRY (20 MINUTES)

 

Tom Duffy, the Head of Artificial Intelligence (AI) Strategy at Noble Studios, will present and discuss with the Board Noble's AI philosophy, its approach to leveraging AI (including for the tourism industry), and AI's role in sustainability

7.
BUSINESS ITEMS

 

7.a
ANNUAL MEDIA PLAN (30 MINUTES)

 

Noble Studios will present the annual media plan to the Board for review and approval. 

7.b
PROMOTIONAL ITEM PURCHASE APPROVAL (5 MINUTES)

 

Staff will present an estimate for an order of Visit SLO branded socks for review and approval by the Board for distribution at the Spartan Race or  for other promotional purposes. 

8.
TBID LIAISON REPORTS & COMMUNICATION

 

9.
ADJOURNMENT

 

The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for September 10, 2025, at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.


 


LISTENING ASSISTIVE DEVICES are available -- see the Clerk


The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410.


Agenda related writings or documents provided to the Tourism Business Improvement District Board are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor-and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61016&dbid=0&repo=CityClerk

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